Digital content

What We Localise

Scriptae Agency provides translation and localisation services for a wide range of digital content:

• Software and applications: user interfaces, menus, system messages, notifications and help content.
• Websites and online services: website pages, contact forms, user accounts and user instructions.
• Technical documentation: user manuals, installation and operating instructions, feature descriptions and technical specifications.
• Digital marketing materials: advertising copy, presentations, newsletters and social media content.
• E-commerce: product and service descriptions, catalogues, product listings and online shop content.

How Localisation Differs from Translation

Localisation is not just about conveying the meaning of the source text accurately; it is also about making the product feel natural in a different linguistic environment.

For example, it is important to consider interface character limits, how characters are displayed, local date and number formats, established terminology and cultural associations. A button translated word for word may be too long, an instruction may be unclear, and an advertising message may feel inappropriate to the target audience.

That is why localisation takes account of the context in which the text will be used, the purpose of the product and the requirements of the target market. The aim is to make the product not merely translated, but genuinely user-friendly.

Software Localisation Process

The workflow depends on the project, the source materials and the target market requirements. It generally includes the following stages:

1. Defining target markets and languages. Selecting language versions according to the audience and product objectives.
2. Analysing source materials. Reviewing text, graphics, audio and video, interface structure and technical requirements to assess the scope of work.
3. Planning the process. Selecting localisation tools and methods, and defining stages, deadlines and quality criteria.
4. Translation and linguistic adaptation. Preparing content with due regard to terminology, context and the linguistic characteristics of the target audience.
5. Cultural and technical adaptation. Adjusting graphics, interfaces, data formats and other elements to meet target-market requirements.
6. Testing and quality assurance. Checking translation accuracy, text display and, where included in the agreed scope, the functionality of the localised product. Identified errors are corrected before delivery to the client.

Localisation Quality Assurance

Localisation quality depends on translation accuracy, consistent terminology and correct formatting.

Depending on the project, checks may include comparing the translation with the source materials, editing linguistic and stylistic errors, checking terminology and formatting, and involving subject-matter specialists or native speakers of the relevant language.

The scope of checks is determined by the project objectives and agreed with the client. This approach helps reduce the risk of errors that could affect the user experience, the company’s reputation or the way the product is perceived in a new market.

Localisation with Scriptae Agency

Scriptae Agency provides translation and localisation services for software and digital content. We pay particular attention to terminological consistency, linguistic nuance and target-market requirements.

A multi-stage review involving qualified specialists and, where necessary, native speakers helps identify errors before a product enters the target market and reduces reputational risks for the company.

We tailor our approach to each project, agree deadlines and costs in advance, and maintain a professional standard at every stage of the work.

How to Order Localisation

To receive an estimate of cost and timescale, send us a project description and the source materials available. These may include text files, documentation, resource tables or a link to the website or software product.

After an initial review, we will agree the scope of work, language pairs, deadlines and price. Where necessary, we will clarify technical requirements and details of the target audience.

Once the terms have been agreed, we will begin work and deliver the completed materials in the format agreed in advance.

Contact Scriptae Agency to discuss your project and receive a tailored proposal for software and digital content localisation.